One of my proudest achievements at college was creating Love Tut. A classmate of mine recited a set of statistics from a Chinese case study to me and since I am a true romantic at heart, I was completely blown away. So I took a handful of those facts, put a little soul into them and brought Love Tut to life! It was featured in The One Show Creative Week student showcase in 2012 and is still enjoyed by many today <3
Project Bronx is New York's newest YouTube based word-on-the-street platform show about current events. So when I was approached by them to handle their art direction for their brand identity, I wanted to design something that has a strong meaning of community and can reflect with citizens mainly around the Bronx area of New York City. So I created this poster and the logotype below for the team. You can read more about it in my blog if you wish!
One of my first and proudest attempts at a custom letterform. Created back in my freshman year, this was one of the aspects of my academic career that sparked my love for typography. More info about this piece can be found here on my blog
Problem: With the internet buzzing with new fashion blogs being created everyday they world is still populated by more bad dressers than swag-monsters.
Solution: Create a platform that oozes fashion inspiration around the clock from all of the world to cure teens and pre-teens from basic-bitchness.
Fashion Killa is a conceptual website purely for outfit and style inspiration. The blog would be set up in a parallax scrolling format giving the illusion of an infinite amount of fashion inspiration that teens can go to. The site is split into 4 categories that covers the mainly focused interests of stylish teens today. I also developed a print ad that I have been working on to develop into an actual campaign, which is still in the works. A blog post would be available soon on my blog to take you through the creative process and how far I’m going with this project!
Problem: The NYC base radio station is currently undergoing a branding battle with rivaling hip-hop radio stations as well as trying to keep up with online music streaming platforms.
Solution: Find a way to remind the people of New York why HOT 97 is legendary by focusing on the main source of their success, the music, and the lyrics.
HOT 97 is one of my main go-to radio stations in New York City. They've got all the newest hip-hop tracks and have had some of the greatest moments in rap history happen on their shows. I wanted to create a typography poster that would best represent the flavor of the station. I took quotes from lyrics that were heard live on the air and one line from Jay Z's Reasonable Doubt album (simply because it was so dope) and gave the a spray paint inspired look and feel to the print campaign.
Problem: Today there is a new generation of young, adventurous couples who love to see the world together, but the thought of going to the moon together might be to frightening of a thought to consider doing.
Solution: Develop a beautiful, soothing, and lighthearted campaign to make the thought of going to the moon not as scary as it seems.
What started as one of my 1st attempts at advertising design turned into a one shot print ad about the fantasy of having a hotel on the moon. It was a strange brief that my professor gave me as a sophomore and here is the final product! You can read more about the creative process in my blog.
Problem: As big as Spotify is getting, it is now developing huge competitors in the music streaming market and needs to find a way to stay the #1 leading music streaming platform.
Solution: Find a way to expand the brand by using popular technology in a way that Spotify’s competitors haven’t done yet. It has to be fresh; it has to be done in a cool way that all users can connect with.
For my senior project for the Fashion Institute of Technology, I wrote my senior thesis called "How Fame Changed The Game In Music" and through that I developed a campaign based off the idea of combining the tremendously trendy and addictive Vine video technology with Spotify's music library. It creates a new platform for creativity and just generally allows you to have a better, more fun time with your playlists! Blog posts will be coming soon for this project!
I aspire to be a great Art Director someday, so every experience I get will help me to enhance this dream of mine. If you want to get to know me better please check out my ABOUT page and if you have any comments please feel free to contact me at any time whether you're in need of a sweet designer on your team or you just need somebody to talk to :')