When I was 15 years old, I declared to myself that I want to make everything in my life like a work of art. The mission is to make it into a masterpiece! I'm incredibly grateful for the skills and the wisdom I've gained since that declaration thanks to all those who believed and conspired to get me where I am today. I even do my best to reflect this in my social media feeds, especially my Tumblr and Instagram. If you want to see a few more slices of my mind, feel free to follow me on those platforms :)
One of my proudest achievements at college was creating Love Tut. A classmate of mine recited a set of statistics from a Chinese case study to me and since I am a true romantic at heart, I was completely blown away. So I took a handful of those facts, put a little soul into them and brought Love Tut to life! It was featured in The One Show Creative Week student showcase in 2012 and is still enjoyed by many today <3
Project Bronx is New York's newest YouTube based word-on-the-street platform show about current events. So when I was approached by them to handle their art direction for their brand identity, I wanted to design something that has a strong meaning of community and can reflect with citizens mainly around the Bronx area of New York City. So I created this poster and the logotype below for the team. You can read more about it in my blog if you wish!
One of my favorite uncles taught me calligraphy when I was 10 years old. Since then I loved to sketch and do hand lettering in my spare time. Here are a few examples of my best and/or favorites. More information on these puppies can be found in zeee blog.
* RANDOM DISCLAIMER * Due to numerous client related feedback, I am advised by my higher superiors to be very selective with the work I show online on this portfolio site. With that being said, I’ve decided that I won’t put any up here (for now anyways). If any employers wish to see the work I’ve produced for different agencies, do feel free to shoot me an e-mail anytime to show you live work I've made.
I've worked on projects for Sony, Land Rover, W Hotels, H&M, & Ralph Lauren just to name a few.
Thank you, and you may continue exploring my site :)
Using newly given UI elements from LR, I've personally designed a handful of pages on Land Rover's USA site which includes the Land Rover Adventures page, the Range Rover Sport SVR page, the Range Rover Evoque Convertible page and many more. You can explore these pages at landroverusa.com
The eNewsletters were designed for both Land Rover owners and people who took even the slightest interest in the brand, so either way the UX had to be amazing and be communicated as simply as possible. During my time at Wunderman the art direction for these puppies were refined more and more as you can see by my examples of the mobile versions above!
Problem: Fashion blogs are born almost every hour on the Internet. The world of magazines is torn between having either too much content or too little. There’s one blog that has the right balance but is buried in the sand, Highsnobiety.
Solution: As of 2011, Highsnobiety began to produce their print magazines. As a welcome into the traditional media, why not induct some traditional advertising to go along with it? Crazy right? Well, I like crazy. Crazy enough to encourage your average male with the most basic of wardrobes to become a killer, or I should say, a fashionable killa!
A$AP Rocky said it best in his F/W 2014 single “Multiply” by stating “We ain’t Fashion Killaz, we Fashionable Killaz” which played off his hit single Fashion Killa from his debut album. I used Rocky’s music as inspiration for the concept of this print campaign that could compliment the blog’s vibe. The concept was to turn regular dressing dudes into killers. And I literally did just that. More information about this project can be found on my blogidy-blog!
Problem: The NYC base radio station had been undergoing a branding battle with rivaling hip-hop radio stations as well as trying to keep up with online music streaming platforms.
Solution: Hot 97 has matured a lot since its debut in the late 1980s and early 1990s when Hip Hop was the new contagious sound sweeping the world. As they creeped into the early 2000’s, HOT 97 became the go-to radio station for all the latest Hip-Hop and R&B music. But a decade into the 2000’s led to struggles for all radio stations including HOT 97. The internet allowed users to get new music before the radio did. So I created some typographic posters of some of the coolest lyrics that were said on the show’s freestyle sessions that they still hold today! More information on this can be seen in my blog!
Problem: Today there is a new generation of young, adventurous couples who love to see the world together, but the thought of going to the moon together might be to frightening of a thought to consider doing.
Solution: Develop a beautiful, soothing, and lighthearted campaign to make the thought of going to the moon not as scary as it seems.
What started as one of my 1st attempts at advertising design turned into a one shot print ad about the fantasy of having a hotel on the moon. It was a strange brief that my professor gave me as a sophomore and here is the final product! You can read more about the creative process in my blog.
Problem: As big as Spotify is getting, it is now developing huge competitors in the music streaming market and needs to find a way to stay the #1 leading music streaming platform.
Solution: Find a way to expand the brand by using popular technology in a way that Spotify’s competitors haven’t done yet. It has to be fresh; it has to be done in a cool way that all users can connect with.
For my senior project for the Fashion Institute of Technology, I wrote my senior thesis called "How Fame Changed The Game In Music" and through that I developed a campaign based off the idea of combining the tremendously trendy and addictive Vine video technology with Spotify's music library. It creates a new platform for creativity and just generally allows you to have a better, more fun time with your playlists! Blog posts will be coming soon for this project!
I aspire to be a great Art Director someday, so every experience I get will help me to enhance this dream of mine. If you want to get to know me better please check out my ABOUT page and if you have any comments please feel free to contact me at any time whether you're in need of a sweet designer on your team or you just need somebody to talk to :')